Chevy knew that small cars were big fun--and this campaign proves it. Find your Smallmate through an interactive video quiz to help you choose from the Spark, Sonic or Trax. Want to make one your own? Then get weird with a WebGL-powered car configurator. LOL with Al Madrigal and Funny or Die, listen to a bonus episode of Judge John Hodgman and a mini mixtape, watch a concert in a tiny venue and much more.
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Creative Director
For the EV-curious, chevyevlife.com is an accessible guide to driving electric. This experience features expert answers to the most asked EV questions, a charging station locator, savings calculator and a look at Bolt EV in action.
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Creative Director
The 2020 Corvette is the first-ever mid-engine sports car from Chevrolet, marking a huge shift in philosophy for this performance icon. We created video and interactive content to show off this mid-engine masterpiece. At the center of it all was the C8 Visualizer - an in-depth way to dream big.
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Group Creative Director
With technology being a crucial part of what makes a Chevy a Chevy, we wanted to use Teacher Appreciation Week to thank the teachers that inspired our engineers and to remind them about Chevy’s year-round educator discount program.
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Group Creative Director
Not many people advocate for EV adoption more honestly and enthusiastically than EV owners. That’s why we enlisted them to help give anyone still undecided about EVs a little nudge. We spent time with them in their hometowns and got an intimate look at how the Bolt EV seamlessly fits into their lives.
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Group Creative Director
National Drive Electric Week is a nationwide celebration to raise awareness about the benefits of driving all-electric and hybrid vehicles. Featured Bolt EV content reached young EV intenders, EV media and industry influencers alike.
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Group Creative Director
As an extension of the ‘Real People, Not Actors’ campaign, this series of videos shows real truck owners demonstrating features of the all-new Silverado. Documentary-style footage and interviews illustrate how they put their truck to work in their everyday lives, illuminating the authenticity at heart of the Silverado brand.
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Creative Director
As part of a ‘flock of spots’ these videos broke down Blazer benefits in a simple, lightning-fast format.
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Group Creative Director
For the release of the Lego Batman movie Chevy partnered with Warner Bros. and Lego to launch the Lego Batmobile. That meant creating an experience on chevy.com for the Lego Batmobile as if it were the latest car in Chevy’s lineup.
The site was at the center of a 360 campaign that featured a ‘Lego-ized’ version of the current Chevy broadcast campaign, mini-Lego billboards, a bat signal on GM headquarters and an Auto Show reveal of the life-size Lego Batmobile (made from 344,187 Lego bricks).
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Creative Director
To demonstrate the power of the Corvette ZR1, we turned smartphones into gas pedals. And just like the real car, when you hit 212 mph, white flames shoot out of the exhaust.
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Creative DirectoR
Agency: Commonwealth-McCann
Client: Chevrolet
Role: Creative Director
Inside CCS was created to demystify the art school experience for prospective students and their parents. The site features an accessible guide to selecting a major, a candid video series that documents the growth of young CCS artists and real talk from successful alumni.
Agency: Organic, Inc.
Client: College For Creative Studies
Role: Sr. Art Director + Designer
